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The Science of Creativity

Updated: Aug 31, 2022

I did promise a little science on the side… so, before we get into the fun of all things fashion, art, music, design…I want to talk little about what happens in the brain we feel artsy.

Creativity is something that we all aspire to. Whether it's painting a masterpiece, writing a novel, or coming up with the next big idea, creativity is revered in our society. But what is it, really? And where does it come from? Scientists have been studying creativity for years, and while they still don't have all the answers, they've learned a lot about this elusive phenomena. So if you're curious about what makes someone creative, or you just want to learn how to boost your own creativity, read on!


So why do we feel so good when we create?


What is creativity, and where does it come from? Is it something that can be learned, or is it a natural talent? And what role does science play in all of this?


When I paint, I do this partly because its fun and it’s something I really enjoy. But, as a scientist, I knew there was something deeper going on. When create a new piece of art or a new formula, it helps me make sense of all the emotions and clears my head, giving me a calm, relaxed feeling. So why is this? Well, anything that engages your creative mind…making new connections between unrelated outrageous and imaginative things…is good for you.


The brain, as complex as it is, does have different lobes or regions that handle all kinds of different tasks. For example, there are plenty of things you can blame on the frontal lobe. But, not when it comes to the creative thought. There is no dedicated area of the brain when you think of that crazy idea you had that one morning. And, scientists are not really sure if there’s one reason why we love to do it.


I believe that art-making helps us navigate problems that might arise in the future. When you’re creating, you’re making decisions like what kind of pencil to use or what color to use. You’re learning how to problem solve better. Expanding your mind. You’re imagining new possibilities.


There are three things I’ve learned when I’m creating. First, set aside time because your thought need time to settle down before you feel creatively safe. Second, find a creative safe place. This signals your brain that it’s safe to work on those creative ideas. And third (and it may sound easier than it actually is), just let your brain do the work. In other words…trust, let go, and let your subconscious do its thing.

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