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Trends: The Psychology of Why We Follow Them

Updated: Aug 31, 2022

If you're curious about what motivates trend-following behavior, read on!


What's the science behind fashion trends? Well, it turns out that there's quite a bit of psychology involved. Let's take a look at some of the factors that influence why certain styles become popular.


The Novelty Effect

For starters, people are attracted to things that are new and different. This is called the novelty effect, and it helps explain why we're always seeing new fashion trends. Designers know this, and they use it to their advantage by constantly coming up with fresh ideas.


The novelty effect also helps explain why we tend to like things that are rare. This is called the scarcity principle, and it's why limited-edition items are always in high demand. When something is scarce, we perceive it as being more valuable and we're more likely to want it.


There is lots of planning involved

Of course, fashion trends don't just happen by chance. There's a lot of strategic planning involved. Designers carefully study the trends to see what's popular and then they create designs that will appeal to their target market. They also use celebrity endorsements and social media to generate buzz about their collections.


So next time you're wondering why everyone is suddenly wearing crop tops or oversized sunglasses, remember that there's usually a science behind it.


We want to "belong"


Another factor that plays into fashion trends is our need to belong. We want to fit in and be like everyone else, so we're drawn to styles that are popular. This can be a good thing or a bad thing, depending on how you feel about conformity.


Wear what you want. Express Yourself!


However, it's important to remember that you don't have to follow the crowd. Just because something is popular doesn't mean you have to like it. So don't be afraid to express your own unique style.


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